A note from our founder, Mike Cooch
Any time a company starts, there is an initial 'a-ha' moment that provides the initial energy and desire to get the company off the ground. For me, that moment was not so much a single point in time as it was a series of challenges I faced as a small business owner trying to market our business online.
You see, I'm a big believer in the power of technology. For small businesses in particular, the right technology, when properly applied, can dramatically change how they do business, who they can compete with, and how profitable they can become.
Every small business owner knows they are supposed to be using the Internet in some smart way to grow their business—we've been told this by the magazines we read and the seminars we go to that tell us we're missing the boat if we're not marketing online. And yet, most of us know we aren't doing everything we should.
Why? It's a technology problem. Because small businesses can only achieve success with online marketing if the technology they use is:
- Available
- Priced right
- Easy to use
- Doesn't require a lot of expertise to be successful
Compared to large corporations, who have enormous budgets they can apply to research and development teams, this typically puts small businesses at a disadvantage when it comes to fully realizing the benefits of new technology.
As I've tried to market my other business—Everon Technology Services—using the Internet, I've found the technology needed to do so doesn't meet any of the criteria listed above. I've had to employ high-priced experts to help me along the way, which has slowed my progress and caused me to experiment less. This has been incredibly frustrating, because I know I am only tapping a fraction of the potential of the Internet when it comes to marketing my business.
Not one to give up easily, I've spent countless nights and weekends over the last two years learning everything I can about marketing on the Internet. I've signed up for dozens of courses, bought many different tools, and read just about every blog, report and book I can get my hands on.
My Conclusion: It's just too damn hard for small businesses to market themselves on the Internet!
Until now.
That's the big idea behind Kutenda. We've set out to fulfill the great promise of online marketing for small businesses. Our goal is to make the power of Internet marketing available, affordable and so easy to take advantage of that just about anyone can do it.
The power of small business is a driving force in our economy. It's our hope that Kutenda can be the resource that small businesses most rely on to build, expand and gain competitive edge in the marketplace.
|
